Fjölfeldi - Hlutfeldi - Margfeldi : www.multis.is

Multis is an internet based gallery that sells multiples by Iceland´s foremost contemporary artists. It is run by its founders Ásdís Spanó and Helga Óskarsdóttir who both have a long history of promoting and curating Icelandic art. Among the items on sale is Hooked, a multiple from the Keep Frozen series.

Multis ships worldwide.

In Autumn 2021 the Reykjanes Art Museum that is situated on the shorefront close to the international airport and the city of Reykjavik invited Multis to exhibit the multiples they have on sale in a traditional art exhibition environment.

The exhibition text:

Being able to create more than one copy of the same work has long followed the artist tradition. Many artists have created such works, which offers a different possibility than the unique artwork, and can be considered as an object somewhere between art and production. Works made in multiple copies are priced differently, are cheaper and thus made accessible to a larger group. The work goes from the standpoint of the individual and becomes an object that more than one can own, they are often smaller, and confirm their value not only by being a work by a certain artist, but also by being numbered and signed editions and then become part of a larger context, a narrative that is important to the person who acquires the work.

Multiples can be two- or three-dimensional and can be created using a variety of methods. In the fifteenth century, artists began to develop methods for molding works, as it was considered a great advantage to be able to distribute works as widely as possible. This led to a significant development of visual culture in the countries where the knowledge was available. In the eighteenth century, for example, artists invented methods that enabled them to create sculptures from, for example, clay, bronze or plaster and porcelain. Casting sculptures using mold or sand became popular in the production of works made in editions and these methods are still widely used in the making of art today. The methods of the graphic arts also fall under this definition, but works made in such a way have the undoubted advantage that it is easy to make the same work in many copies.

With the method of copper plating in the Baroque period, the distribution and reproduction of works of art became more general. The copper insert is a method used to make graphics, where the image is engraved with a needle in a copper plate and then printed on paper. The work Los caprichos, 1797 by Francisco Goya, was one of the first known multiples created in a limited edition. Looking at twentieth-century works of art, the work of Marcel Duchamps, Rotoreliefs from 1935, is one of the first multiples of modern art and in the form of multiples we know today, a series of six rotating discs, published in 500 copies.

The exhibition FJÖLFELDI - HLUTFELDI - MARGFELDI focuses on the works of twenty-nine contemporary artists who have worked for longer or shorter periods in creating multiples. In order for a work of art to fall under that definition, the works must be made in three or more copies.

The word HLUTFELDI is created by Magnús Pálsson, but in the exhibition you can find most of the works where he works in this way. The exhibition includes Magnús’ works that are still in the possession of the artist and his family, but many of his works are now owned by museums and collectors. Other works in the exhibition are made in a conversation with the MULTIS project over a two-year period.

Mobilizing the Arctic. Polar Bears and Puffins in Transnational Interplay

Katla Kjartansdóttir and Kristinn Schram contextualize the puffin works in a book titled ‘ Mobility and Transnational Iceland: Current Transformations and Global Entanglements’ available here for pdf downlaod.

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''The puffin has also played a key role in several works by contemporary Icelandic visual artists Hulda Rós Guðnadóttir. In her work 'Don´t Feed them after Midnight (2006), a mixed media installation, performance and design, Guðnadóttir deals critically with the image of the Icelandic artists as a weird, elf-like figure akin to the vulnerable puffin. As stated in the short introductory text on her website, this work is ''a game of reappropriation (sic), of taking control over the creation of meaning of the symbols representing one´s own identity'' (Guðnadóttir 2006). The puffin is also a central figure in her work 'Material Puffin' (2014) in which he plays with human/animal relations, national imagery, and gender roles. In this work, the artist appears wearing a festive pink gown and a large puffin mask in the harbour area in Reykjavík. As can be seen on one of the stills from the work, shown below, she holds a gas pump in her hand and seems to be spraying gold and glitter into the ocean. In her multi-layered visual narration, the artist gives the masculine harbour area a feminine touch an evokes challenging questions in relation to tourism and urban development, sustainability, ecological awareness, and future visions. In yet another recent work, entitled 'All is Full of Love' (2019), Guðnadóttir again engages with the puffin as a mass-produced tourist souvenir and material emblem of contemporary Icelandic cultural identity. In this work, the artist critically explores questions relating to the commodification of ethnic identity (Comoroff and Comoroff 2009) that are linked to the massive growth of tourism in Iceland and the role of the artist (as a puffin) within ongoing social and cultural developments. Again, dressed in pink, she playfuly positions, and literally masks herself as a puffin, with a large puffin mask on her head, inviting the viewer to participate in discussions of current socio-economic issues in the country, complex human/animal relations, and their local/global interplay. In Guðnadóttir´s works, the puffin evokes questions of how overexploitation can lead to the exhaustion or even complete extinction of natural resources. Along with the snowy owl and the European turtledove, the Atlantic puffin has recently been placed on the BirdLife International list of birds in danger of extinction (BirdLife International 2018). Although the puffin is indeed cute and cuddly, it can also be described as a non-human reminder of the fragile ecosystem of the Arctic, ecological anxieties, and the gloomy ecological prospects for our post-human/post/anthropocentric times, which include climate change, habitat-loss and/or bird extinction.''

Artists in Conversation

Online event / Embassy of Iceland in Berlin, Künstlerhaus Bethanien and Icelandic Art Center.

‘Three artist from Iceland in Conversation’ - moderated by Cassandra Edlefsen Lasch live online on the 23.03.2021. Hulda Rós Guðnadóttir, Anna Rún Tryggvadóttir, Styrmir Örn Guðmundsson

Video documentation here.

Swimming Pool - Troubled Waters catalogue can be ordered!

The catalogue is published on the occasion of the exhibition “Swimming Pool – Troubled Waters” that opens on the 6th of August 2021 at the Künstlerhaus Bethanien, Berlin.

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162 p., numerous colored illustrations, german/english, 23 x 30 cm

AUTHOR*S
Andrew Berardini, Övül Ö. Durmusoglu, Gustav Elgin, Maaike Gouwenberg, Gudny Gudmundsdóttir, Nele Heinevetter (TROPEZ), John Holten, Linda Jalloh, Àngels Miralda, Mearg Negusse, Bert Rebhandl, Vanina Saracino, Valeria Schulte-Fischedick, Olaf Stüber, Carola Uehlken

Order here.

New series of 19 pairs of photographs previewed on Reykjavik Association of Sculptors instagram page

as part of the ‘Across the Golden Bridge’ summer exhibition in public space.

‘Hulda Rós embarked on an exploration process to create and follow her own system or rules of a game, a procedure of walking along the neighbourhood's cycling and walking paths and positioning herself in specific locations at 10-minute intervals and taking photographs at that location to the right and left. thus mapping out her experience of the neighbourhood.

Hulda Rós Guðnadóttir's work in the exhibition ACROSS THE GOLDEN BRIDGE takes place online, on the Reykjavik Association of Sculptor's Instagram account, during the exhibition period; 30th May – 20th September 2020.

The photos will be updated regularly on Instagram, which takes its name from the moment; an instant, a vehicle for addressing a moment in time, caught by the camera.’ - Birta Gudjónsdóttir curator

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